Sitewide Overview

The Overview tab shows how the Q&A widget is performing across your whole site for the selected period.

The KPI strip

Four cards run across the top.

Questions answered on your site

The headline number. Total question taps in the period across all your pages. Every tap is a moment where a reader had a question, hit it inside your content, and got the answer on your page instead of leaving for ChatGPT or Google.

Time spent in Q&A

Total reader attention captured by the widget over the period. Shown in hours and minutes, for example “4h 12m”. This is cumulative across all readers, not an average.

Reader depth

How many questions a typical curious reader explores before moving on. Reported as questions per reader (e.g., “2.12 Q / reader”). The card also shows the count of engaged readers beneath it: readers who tapped at least one question.

A higher number means your content is sparking follow-up curiosity, not just one-and-done answers.

Estimated ad value

A rough picture of what the retained attention is worth, computed from your RPM (revenue per 1,000 ad impressions).

The card has an editable RPM input. Type your real RPM and both this card and the projected-annual figure update instantly.

The formula is:

adValue         = questions × RPM ÷ 1000
projectedAnnual = adValue × 365 ÷ periodLength

Why this works: the widget shows one ad in the answer drawer per question tap, so question taps and ad impressions are 1:1. The projected-annual figure normalizes by the actual length of your selected period, so a 7-day window correctly extrapolates 7 days of taps to a year, not 365 × the 7-day total.

Tip

The RPM is yours to set. There’s no central default that’s right for every publisher. If you’re not sure, ad-network reports usually surface an “RPM” or “page RPM” number you can paste in.

The trend chart

Below the KPI strip is the daily trend line for the selected period.

Toggling the metric

Two metric toggles in the chart’s top-right:

• Questions. Daily question taps.
• Reader depth. Daily questions-per-reader, plotted on a fixed 0 to 5 y-axis for legibility.

Switching toggles re-renders the line in place; everything else (date range, hover position) is preserved.

Hovering for daily values

Move your cursor across the chart and a vertical guide snaps to the nearest day. A small dark tooltip shows:

• The date of that point.
• The exact value, for example “1,452” for questions or “2.45” for reader depth.

Release-note annotations

Small flag-pin markers above the top of the chart line indicate days when an Elephany release note was published. For example, when a new model objective was rolled out, or when auto-injection was enabled on your site.

• A faint vertical guide drops down through the chart so you can correlate the release with the data shape that day.
• Hover the pin to see a light tooltip with the note text and the formatted date.
• Pins are sourced from the Elephany release-notes feed and update with the date range you’ve selected.

This is where you’d notice things like “depth jumped after auto-injection went live” without cross-referencing a separate changelog.

When the chart is empty

If the selected range has no data (rare; usually means you’ve picked dates before your widget was installed), the chart area shows “No trend data available for this selection.” and the KPI cards show zeros. Adjust the date range to recover.